This photo series presents the EloChée Campaign 2017, a sculptural exploration of elegance, captured through artistic visual storytelling. As the designer behind the collection, I personally sketched, tailored, and hand-sewed the initial prototypes.
In close collaboration with Varma Group in Rome, these prototypes were refined into production-ready garments that balance volume, structure, and wearability. The resulting looks are defined by their intuitive relationship with movement and silhouette, a thoughtful dance between avant-garde form and practical beauty.
EloChée · Construction, Form and Expression
EloChée was presented at Art Hearts Fashion during New York Fashion Week in September 2016, for the spring/summer 2017 season. The brand was also featured at Planet Fashion TV’s event during Milan Fashion Week. These images bring the two presentations together as part of EloChée’s history.
At the centre of the work was the relationship between silhouette, material and construction. Developing a garment meant working through the balance of proportions, the distribution of volume and the way fabric responded to the body. Pattern cutting, fitting and prototype development were integral to shaping the expression of each piece.
Presenting the work beyond the studio brought these relationships into view differently. In motion, a silhouette changes. Volume shifts, details appear and disappear, and the fabric responds to the person wearing it. The runway made it possible to see the garments individually and in relation to one another.
Looking at these images now, my attention returns to the decisions within the garments: where a line was placed, how a shape was supported, what the material allowed. They connect this period of EloChée to questions that still guide my practice: how to give an idea a precise physical form, while allowing the clothing its own movement and character.
The presentations in New York and Milan are the public record of that work. Behind the images are the patterns, fittings and adjustments through which the designs took shape.
From Painted Surface to Textile Print
My textile print development began by hand, with brushes, acrylic paint and heavyweight paper. Drawing and painting allowed me to explore the relationship between a motif and the silhouette it would inhabit: the scale of a shape, the spacing between marks, and the balance of light and dark across the body.
In this illustration, irregular rectangular forms establish a graphic rhythm within the garment. Black, ivory and silver-grey passages alternate between density and openness, while visible brushwork gives the geometry a softer, tactile character. Working directly on the illustrated silhouettes helped me consider surface and proportion together.
The textile print I designed became part of the EloChée collection presented here. The illustration offers an intimate view of that visual language: an investigation of how a painted gesture can find its expression in cloth.
